Marketing

bad-stock-photos
Trinidad and Tobago advertising agencies. Death by Shutterstock.
Fri 29th Mar, 2013|Ad Industry, Blog
We regret the announce the death of the Advertising Agency in T&T  (as we know it).   Died in the first quarter of the 21st...
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Moo Milk
Don’t confuse us with facts Moo.
Sun 2nd Dec, 2012|Blog, Marketing Strategy
Made from fresh...never from powder. That is the point of difference the folks at Hand Arnold are banking on to carve out a piece of...
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Marketing is dead.
Sat 1st Dec, 2012|Blog, Marketing Strategy
When Bill Lee wrote the article Marketing is Dead  in the Harvard Business Review he cited research done among CEOs and decision makers; "73% of them...
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dimanche-gras
How to make T&T’s Dimanche Gras show more marketable?
Sat 17th Nov, 2012|Blog, Marketing Strategy
Short answer?  Agree on the target and give them what they want at the right price.  Is it people sitting in the stands?  Or is...
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eggs-in-basket
Diversify or die. A lesson from a T&T start up.
Sun 14th Oct, 2012|Blog, Marketing Strategy
Pepper is doing in seven years what T&T has not been able to do in 50 years.  We are diversifying.  In the early years we...
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Nike+ gets a high score.
Wed 18th Jul, 2012|Ad Industry, Blog
Thanks to Nike+, exercise is officially a video game. That's the clear message delivered in these two eye-catching ads for Nike+. The FuelBand product (an...
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Building a brand is a relay. Not an individual race.
Sun 4th Mar, 2012|Blog, Marketing Strategy
In the movie Safe House, Denzel Washington tells his co-star Ryan Reynolds:  ‘When they tell you “You’ve done a fine job, son. We’ll take it...
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It’s the little things that make me love you so.
Fri 6th Jan, 2012|Blog, Marketing Strategy
No I'm not talking about my wonderful wife Rebecca. I'm talking about my second love: brands. So often as brand managers we are looking for...
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10 things T&T ad agencies need to fix.
Wed 14th Dec, 2011|Ad Industry, Blog
People management skills.  We have Creative Directors and Media Directors and no People Directors. Stop the train.  Speed is killing the quality of creative.  Great...
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Many roads to the mind. Why everyone is an advertising expert.
Thu 8th Dec, 2011|Ad Industry, Blog
When you go to your dentist, mechanic or baker, they can more or less give you a few options to solve your problem. Do a filling. Remove...
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Horse Racing looking for a Silver Bullet.
Thu 1st Dec, 2011|Blog, Off-Topic
Two thoroughbreds come to mind when I think of the waste that is about to take place in two days time.  The waste I refer to...
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focus
Is your brand leaving money on the table?
Sat 25th Jun, 2011|Blog, Marketing Strategy
Should Mario's sell chicken and chips? Should Dopson's Roti Shop sell cheese cake? Should pepper advertising ad agency be  doing Events and Social Media? Can...
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